The Bicycle Shop
This is a rebrand for quirky cafe/bar in the heart of Norwich, named after the bicycle shop that was located on the premises for the previous 80 years. The identity is centred around an illustration of a bicycle, with hidden imagery within it...
Animation Work
Bringing some of Norwich's favourite brands to life...
GeoWatkins Mushroom Ketchup
This project involved bringing a brand with rich history into the 21st century. This savoury sauce, similar to Worcester sauce, was once very popular in the Victorian era, being deemed as a 'secret ingredient'. This is the key element that I played into with the identity, whilst renaming it a 'sauce' due to the confusion brought about by the term 'ketchup'.
