Chivas Unite
Luxury scotch whisky brand, Chivas Regal, set the task of creating a new whisky aimed at the younger generation. Chivas Unite is a range of flavoured scotch whiskies, created with ingredients sourced from developing countries. For each bottle sold, a percentage is reinvested straight back into the farms that supply the ingredients, with the end goal helping farms across the globe tobecome greener and more efficient sooner.