Chivas Unite
Luxury scotch whisky brand, Chivas Regal, set the task of creating a new whisky aimed at the younger generation. Chivas Unite is a range of flavoured scotch whiskies, created with ingredients sourced from developing countries. For each bottle sold, a percentage is reinvested straight back into the farms that supply the ingredients and the infrastructure that they use, with the end goal of helping to accelerate the development of the countries so that they can become greener and more efficient faster.